Here’s 5 simple things I’ll bet you’re NOT doing right now, and are causing you to leave serious dollars on the table for your internet business.
1) Get rid of the “free” mentality.
Many people marketing online have this mentality that everything is supposed to be free. From advertising, to buying, the value in these marketer’s minds (you?) has been sorely diminished.
Unless you don’t place value on your time, the Internet is NOT free. You need to invest in advertising for your business both online and offline. You need to invest time and energy either writing yourself, or in managing others that are producing the content for you.
2) Start focusing (no really, start focusing).
The Internet is easily the best place to develop Attention Disorders. You could be checking your email, open up 5 web browser pages, and be writing all at the same time. Don’t. It’s killing your online business. Instead, start focusing on 3 things daily that when completed, will move your internet business closer to marketing stardom, and further away from the Attention Trap.
3) Take massive action (taking regular action isn’t enough).
You’ve probably read a number of books that propose you to “take action” to reach your goals…business or otherwise.
That’s not enough.
In today’s 21st century hyper-competitive business world, you have to do more than just take action…you have to take massive, focused action in order to stand a chance, especially online (no matter what the gurus tell you to keep you hooked into buying their products).
Instead of planning to write one article a day, you need to write a 5-part series covering the finer points. Instead of just selling stuff, you need to follow up with your “non-sales” and generate additional revenue…etc…
4) Put together a real plan for growing your business.
This will be a living, breathing document that continues to point you in the right direction when you feel like you’re straying off the path to business growth. It can change, as your goals change…it can be added to and subtracted from as necessary. But put one together.
5) Business is about people, people.
In the end, if you don’t have a customer base or readers etc…you don’t have a business, period. You need to carefully monitor how your customers are being treated at every step of the selling and follow up process (notice the “and follow up”, that’s crucial).
People with real emotions, problems, and situations of their own don’t care about your latest promotion, unless you have built the relationship that gives you the right to promote to them. Show empathy, share valuable information with them, do whatever it takes to cultivate your current customer base and continue to market products and services to them.
Your business will thank you in the end.
Well, there you have it, I’m willing to bet you can find at least one of these things you’re NOT doing right now 100%…so find it, and fix it. The survival of your business depends on it. Period.
