Webmasters around the world are finding it increasingly more difficult to attract large audiences for their Web sites. With the global reach of the Internet spreading farther and wider each and every day and the global economy becoming more flat, the Internet is being flooded with more and more Web sites. This only means one thing for webmasters: more competition.
For some this increased competition has resulted in more alternative ways of getting traffic to your site. Search Engine Optimization is getting more difficult as search engines such as Google and Bing index terabytes of data, and paid advertising on such networks is only getting more expensive.
Increasingly, webmasters are starting to rely on purchasing traffic. It’s not a new concept by any means, but what was once taboo is quickly becoming a valuable marketing tool to expand a business’s name and global reach.
If you’re not familiar with the concept, webmasters can buy traffic from a traffic provider. Traffic providers have set packages of a certain number of visitors (example: one package may contain 1,000 unique visitors for smaller sites, or large sites may buy as many as 500,000 unique visitors) for a fixed price. The traffic that these companies sell is real, human visitors that will view your site as a pop-up, pop-under, or redirected page.
While it’s an up and coming industry on the internet today, there still are many scam artists selling fake traffic. If you stick with a renowned and respected provider (see the links under “Resources”) then you should receive real traffic on a consistent basis without having to worry.
There are many reasons to buy traffic as opposed to paying for banner marketing or pay-per-click ads. Most commonly, webmasters will buy traffic for a website that earns money on a CPM (cost per thousand impressions) basis. If your site gets paid based on how many times it displays an ad, buying traffic at a lower cost is a profitable and surefire way to get your earnings up.
Alternatively, if a website has a strong and eye-catching sales page then the purchased traffic might convert into sales or leads. The key here is to have a site that can cater to a wide audience of untargeted traffic. Would the average person be interested in the website? If not, the traffic that you purchase may not fit your niche and could go to waste.
While there are no guarantees when you purchase traffic, there are few drawbacks. Good and reliable providers sell traffic packages at affordable rates (sometimes as low as $1 per thousand), meaning even if the traffic doesn’t convert into sales then your Alexa rankings will improve, which could lead to more visitors down the road.
If your website isn’t getting the traffic it deserves, try purchasing a traffic package today.