One of the big topics that is being discussed in parent forums right now is the announcement by Disney that it will offer refunds for their popular Baby Einstein DVDs since some studies are showing that they may not have the educational benefits that Disney originally marketed them under. As a political advisor, I have to say that this is a great move by Disney.
What prompted this move you ask? Disney was being threatened with a class action false advertising lawsuit. By offering the refunds to parents that are unhappy with the Baby Einstein DVDs, the groups that were pressing for the lawsuit have come to the conclusion that they will not continue with the suit and that they are happy with the outcome.
Now, you might wonder why it is that I believe that offering refunds to parents for their Baby Einstein DVDs is a great move by Disney. That is very simple. By offering refunds for the Little Einstein DVDs, Disney saves itself from a long, drawn-out court battle that could cause it to loose a lot of face, and more money than it would spend on the refunds.
Let us take a look for a moment about what could have happened if this class action lawsuit over the Baby Einstein DVDs went to court. Disney would have had the negative opportunity to spend tens of millions of dollars a year for legal representation. Who knows how long this battle could go on, it could be something that would drag on for years.
During the many months that a class action lawsuit against Disney over the Baby Einstein DVDs went on, Disney would have to prove that their research showed that the Baby Einstein DVDs were beneficial to children. They could be forced to relinquish information about proprietary research methods that could give other companies a jump in narrowing the gap between themselves and Disney in the fight for market share.
A class action lawsuit against Disney over Baby Einstein DVDs would gather international attention since it is one of the largest corporations the world has ever seen. Information could slip out during a class action law suit that could damage the reputation of Disney. This could add even more losses than anything else.
By offering the refunds on the Baby Einstein DVDs, Disney is throwing up a white flag and stating that it does not want a long, drawn-out battle. It is also inferring that their research might have been wrong, but it will make it up to parents. On Wall Street, sometimes a showing of weakness is a sign of strength.
Aside from the possibility of a class action law suit, Disney knows that there will be a lot of factors that will deter parents from returning their child’s Baby Einstein DVDs. Any parent knows that it is a bad mistake to take away a DVD tat a child really enjoys watching. This simple fact will cause many parents to not even consider the refund, and save Disney a lot of money.
There will also be a high number of parents that will not hear about the refunds offered by Disney for the Baby Einstein DVDs. There are others that will push off sending the DVDs in for a refund, and miss the due date. Others may just decide that they are not willing to go through the steps to acquire the refund. All of these scenarios will save Disney from the possible money spent of a class action law suit. Remember, Disney is not only of the largest companies in the world, it is also one of the smartest.
If you have a Baby Einstein DVD that you are interested in getting a refund on, you can follow this link to find out what your options are for a refund from Disney.