Since 1883, Benjamin Moore has been producing paint for homeowners, architects and contractors. During that time they have established themselves as a business with a high-quality product and trustworthy reputation. When using Benjamin Moore paint, one can often find cons that counteract the pros, as with any other product. Below the previously mentioned pros and cons are highlighted.
Benjamin Moore paint has many positive qualities and attributes that could help any consumer be persuaded to buy it, the most attractive of which is the wide, extensive collection of colors the company offers. With virtually every color imaginable, from bright, bold hues of orange and red, to soft pastels and neutrals, any consumer will undoubtedly find the colors they are searching for, and if they don’t, Benjamin Moore has a service that can match any color found in another store. They also can order the customer color samples so consumers can test the color they chose. You can view these colors on the hue cards given out in stores and on the Benjamin Moore website. Since Benjamin Moore paint is available in over 4000 stores, it’s also easily accessible.
The second characteristic that makes Benjamin Moore attractive to customers is the quality of the paint and the options in the type of paint you can purchase. Benjamin Moore offers three types of paint:
Ben: Regular paint made for both interiors and exteriors.
Aura: Also for interiors and exteriors, Aura made a big splash when it was released on the market for being the first paint that was better for the environment and virtually free of chemicals.
Natura: Benjamin Moore’s newest paint has added onto the environmentally-friendly qualities of the Aura by being the first green paint: it is odorless and 100% chemical free.
The high quality paint goes on smooth and has proven to be, as promised, washable, durable and stain resistant, since it was put on my walls approximately a year ago. Since then, the color has stayed intact, with little to no chipping. The Aura, which was the type used, also kept its promise of being virtually odorless.
However, there is one, specific negative aspect: the price. The paint is not particularly affordable with a gallon of paint costing anywhere from 40 to 60 dollars and up. There are also hidden costs, like the extra money it costs to mix the colors into the paint. The promise of only having to use one coat of paint seems to be non-existent as well, with most finishes needing approximately two coats of paint.
While Benjamin Moore is a trusted name, there are more affordable brands that work just as well, without as wide of a selection. That is not to take away from the fact that the paint is one of the best on the market for a reason. Therefore, it should be based on budget and which room you are painting to decide if Benjamin Moore is the right fit for you.
Official Website. “www.benjaminmoore.com” Benjamin Moore.
Official Website. “www.myperfectcolor.com” My Perfect Color.