Ivanka Trump’s new business book, aptly titled The Trump Card: Playing to Win in Work and Life, debuted on shelves earlier this year. In it Ivanka details what it’s been like growing up in The Donald’s shadow and how she has already made a name for herself in real estate and fashion at the age of 27.
Interested in the book, I requested The Trump Card from my local library and patiently waited for a copy to be available. I should add this relevant disclaimer: I did not read every single word on every single page. When it comes to books, I’m a skimmer. That being said, the essence of the book was clear and palpable regardless.
Who is the Book Geared Towards?
Ivanka declares early-on in her book that The Trump Card is intended for young females looking for the kind of jump-starting career advice that would come from an older sister. She’s accomplished enough to give a few pointers, but young enough to still remember what it’s like to cram for tests and be nervous about job interviews.
With her audience in mind, The Trump Card intentionally doesn’t come across as a normal business book. The pages read like a beauty magazine where the pretty and smart girl gets interviewed, sharing a bunch of stories while taking a trip down memory lane. I found the storytelling and chattiness to be likeable, but straight-shooters looking for hard career facts will likely want to skim more than I did, or bypass the book altogether.
Book Review: Is “The Trump Card” a Must-Read?
Was it good? Yes. Was it a must-read? Probably not.
There were definitely parts that entertained and enlightened, but I didn’t find anything completely revolutionary in what was shared. Mrs. Trump does give some practical job advice, but the fact that the book is a business memoir lends itself to storytelling and explanations of “here’s how it worked for me” rather than “here’s how it really can work for you.” After all, the voice is that of an individual professional and not a team of researchers compiling studied trends among women in the workforce.
However, Ivanka includes a “Bulletins from my Blackberry” entry at the end of each chapter quoting from her many famous and successful friends. One bulletin is from television-guru Mark Burnett; another is from Zappos’ Tony Hsieh, and so on. If you’re only going to skim The Trump Card, I’d take the time to read the bulletins as these were my favorite parts of the book.
Source: Trump, Ivanka, “The Trump Card: Playing to Win in Work and Life.”