Chicago — The famed Ogilvie Transportation Center (the former Metra Train Station) is under construction, remodeling a barren 100,000-square foot under used former parking garage. In October, Ogilvie Transportation Center will unveil it’s huge Metramarket featuring a 15,000-square foot authentic indoor French Market. The development spearheaded by U.S. Equities will feature a vibrant 100,000-square foot street-level restaurant and retail development that will soon be Chicago’s new premier high-traffic destination for tourists, nearby office workers and resident of Chicago’s West Loop area.
The reason why this will affect me and my business is because we will soon be moving our restaurant from a very small, suburban residential location to an area that on a daily basis has 105,000 people pass through its doors. This is overwhelming indeed. In my wildest dream, I never imagined that our small restaurant would be anywhere else than it is now. We have a devoted local following and do a nice carry out business. Although we don’t get much foot traffic, we still get our share of walk-in customers.
When we relocate to the Metramarket at the Ogilvie Transportation Center in the West Loop area of Chicago, many aspects of our business will change. Just the sheer number of people that will pass our front door will be mind boggling. Our clientele will also change. Our present location affords us the privilege to serve the local residents and families that have patronized our business for almost six years. As we grow our business at the new location, our customers will change from families and local residents to office workers and corporate lunch catering. Our expenses will likely increase as well. Rent in the downtown Chicago area can be prohibitive, but thankfully, the space that we will occupy is not too unreasonable, and the added exposure and foot traffic will increase our business.
U.S. Equities has been involved in this development for the past seven years. They only began construction on the new development in September of 2008. The Metramarket development will dramatically change the landscape of the West Loop area. Spanning two city blocks Metramarket will attract people from all over the City of Chicago. Currently, the area is very quite at night as well as during the daytime, except for the commuters. This will all change when new restaurants and retailers as well as the French Market will attract a heavy after hours and lunchtime customer base.
Mayor Daley was on hand for the groundbreaking and I suspect he will again be there for the grand opening of Chicago’s new premier high-traffic destination. I am honored and grateful to be a part of this historic new development. The marketing and advertising that U.S. Equities has been doing will help only our business, but also the many other retailers that have been lucky enough to garner a space in this new urban development. I am always aware of the fact that a great location does not always guarantee a successful business. If you do not give your customers a great product, exceptional customer service, kindness and respect, you will fail, no matter where you are. We will try our best to serve the City of Chicago, it’s workers, residents and visitors the best that we can and hope our business contributes to the success and prosperity of Chicago Loop’s Metramarket.
Sources – http://www.metramarket.com