If the sounds you are hearing are your arteries slamming shut, the odds are good that you have tasted some chocolate covered bacon. Do you know what else is enhanced with a covering of chocolate and now becoming a marketing sensation?
Chocolate Covered Bacon
The combination of sweet and savory is a tried and true culinary creation, but chocolate covered bacon might quite possibly take the cake. Marini’s at the Beach sells this amazing treat, which retails for $9 per half pound. At the heart of the recipe is crispy hickory smoked bacon covered with a proprietary blend of chocolates. This chocolate covered bacon even found its way into an ice cream concoction, aptly named “Vegan’s Nightmare.”
This kind of chocolate covered bacon is now making the news, as the unexpected treat is making the rounds of the state fair circuit. Channel 13 WTHR Eyewitness News reports that it is a delicacy that made a debut at the 2009 Indiana State Fair. Its initial reception was one of doubt and ridicule, but apparently the taste test converted every last doubting Thomas, and before long there were lines awaiting the creation of the sweet and salty treats.
Chocolate Covered Critters
While the state fair circuit seems to be ground zero for deep fried foods that you might not find on many menus – think deep fried pizza or Twinkies – other concoctions might be too risqué even for these venues.
For example, the Candy Warehouse sells a 24 pack of chocolate covered ants for $44 or a pack of chocolate covered insects (for more variety) at $40. While these are considered gag gifts – in more ways than one — the Teacher Source is a lot more down to earth about its chocolate covered insects, which it advertises are farm raised and markets for the enjoyment of students, who are willing to show off some bravery in front of their peers.
Chocolate Covered Marketing Gimmick
A chocolate covered grasshopper became a recent marketing gimmick when it was sent out to 5,000 entrepreneurs. Marketing Shift reports that the Grasshopper Company launched a nationwide campaign to attract entrepreneurs to its services, simply by sending out real, chocolate covered grasshoppers to the most successful entrepreneurs in the country. This sure got their attention!
In the final analysis, it is far more likely that the American public is at least willing to give chocolate covered bacon a try; the chocolate covered critters will probably remain under the auspices of clever marketing gimmicks.
http://www.mariniscandies.com/product/BACON-01/ChocolateCoveredBacon.aspx; http://www.wthr.com/Global/story.asp?S=10805733&nav=menu188_2; http://store.candywarehouse.com/chocolateants.html; http://store.candywarehouse.com/insects.html; http://www.teachersource.com/BiologyLifeScience/InsectCandy/ChocolateCoveredInsects.aspx; http://www.marketingshift.com/2009/5/grasshoppercom-mails-chocolate-covered-bugs.cfm