Think twice before you paint your kitchen walls sunshine yellow. Not only could yellow walls spark more family quarrels, they could also cause you to eat more and gain weight. That’s because psychologically and physiologically, yellow is a stimulating color, causing tempers–and appetites–to flare.
Warm colors like red and yellow stimulate the appetite
Restaurants have long been savvy about using color to increase profits. You may have noticed most fast food restaurants are decorated in appetite stimulating yellow (think McDonald’s golden arches and Subway’s bright yellow benches). The same stimulating quality of yellow that revs up the appetite also causes diners to feel rushed, ensuring tables are turned faster to make room for more hungry customers.
In addition to the strategic use of color in fast food restaurant décor and signage, most fast food restaurant employees are outfitted in yellow, red or orange uniforms because appetite stimulating colors subliminally influence customers to buy more food. When a misguided fast food fashionista changed Burger King employees’ uniforms to blue and green–colors that suppress the appetite–the burger giant experienced a predictable downturn in sales. Not only is green an appetite suppressant, for some people green is also subconsciously linked to mold and spoiled food.
Cool colors like blue and green suppress the appetite
The same appetite suppressing qualities of green and blue that make them poor color choices for fast food restaurants make them ideal colors for your kitchen and dining room walls as well as your dinner plates. The color of trees and grass in nature, green is a very relaxing color. That’s why television talk shows house their guests in green rooms before they come out on stage. Soothing blue, the color of the sky and ocean, also calms down the appetite.
As a hypnotherapist and meridian therapy practitioner who helps clients achieve their ideal weight and fitness, I encourage my clients to be more consciously aware of their environment when they eat to avoid wolfing down their food. My clients have found that surrounding themselves with soothing colors like blue and green suppresses their appetite so they can eat less food and still feel satisfied. These cool, calming colors also make my clients feel more relaxed so they don’t have as much desire to numb themselves with food.
Diet experiments with Baker-Miller pink
An intriguing color-based appetite suppressing technique from the past that is gaining renewed attention involves the use of bubble-gum pink colored squares. A researcher who studied the appetite suppressing effects of bubble-gum pink narrowed down the color to the exact hue of bubble-gum pink that best suppresses appetite and named it Baker-Miller pink. Patients in a Johns Hopkins University weight loss program carried the squares of Baker-Miller pink around with them throughout the day to suppress their appetite. If you’re in the process of shedding some pounds, bookmark this link to Baker-Miller pink and stare at it for 30-second increments throughout the day to achieve a similar effect.