Cookie Monster is not Veggie Monster, but people had to be reminded of that today. Cookie Monster didn’t become Veggie Monster, yet Cookie Monster did start promoting healthy food a few years back. The Cookie Monster-Veggie Monster rumor persisted thanks to Cookie pronouncing that his favorite food is only a “Sometimes Food.” Yet today, Google had Cookie Monster chomping down on his favorite Sometimes Food, in their latest cross promotion of Sesame Street.
Yesterday, the Google logo had Big Bird’s giant legs stand in for the L. Today, Cookie Monster is put on the Google front page, as his two giant eyes stand in for the two 0’s, and the rest of the logo has been turned into a cookie. The Cookie Monster is chowing down on that logo, although perhaps not as quickly as he would have a few years ago.
The sight of Cookie Monster on Google reminded many of the “Veggie Monster” rumors a few years back, when the Sesame Street legend actually started to promote healthy eating. Since Cookie Monster’s style of eating wasn’t politically correct anymore, he had to dial down his love of cookies and start promoting fruits and vegetables. He wasn’t quite Veggie Monster, but the change was enough to spark a few jokes – even though the goal was to combat childhood obesity.
Cookie Monster defended his new veggie campaign to the likes of Matt Lauer and Stephen Colbert, and got to keep his original name. But the old Cookie Monster-Veggie Monster story got resurrected on the Internet, with the character now front and center on Google for the day.
Otherwise, Cookie’s chowing down of the Google logo signals a continued trend for the days ahead. It appears Sesame Street will take over the Google front page for a few days longer, and that Big Bird’s appearance yesterday was just the beginning. Sesame Street has its 40’th anniversary episode airing on Tuesday, so more characters should be worked onto the Google front page for the next five days.
Big Bird and Cookie Monster/Veggie Monster have already made the cut, and there are still many Sesame Street denizens left to choose from. Elmo, Grover and Oscar the Grouch will probably be up there, though Bert and Ernie might be cramped together on the Google logo. The Count, Snuffleupagus, Mumford and even Kermit could contend for the remaining days.
But for now, it is Cookie Monster, not Veggie Monster, who is greeting Google visitors – and getting cookie crumbs all over them – with his own special day today.
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