Preflight safety announcements are not known for being particularly exciting or entertaining. As a result, air travelers tend not to pay much attention to them – and, for obvious reasons, this can end up having dire consequences. In an effort to hold peoples’ attention and perhaps titillate them as well, Delta Airlines produced a preflight safety announcement that features a very attractive woman. Fans have nicknamed her “Deltalina” because of her uncanny resemblance to actress Angelina Jolie. According to CNN, the Deltalina YouTube video has racked up an eye-popping 1.3 million hits. If you are interested in seeing the Deltalina video, click the link at the bottom of this article.
Air New Zealand has taken this new approach to preflight safety announcements a step further. Their preflight safety video features five nude employees. Before you get too excited though, it needs noting that the employees are covered with body paint (painted-on uniforms, to be precise). Still, the video does manage to be quite entertaining (the YouTube video has received an astonishing 4.4 million views).
But does it get it’s message across?
CNN notes that there is no hard data to support this. Delta Spokeswoman Susan Elliot begs to differ, however. She told CNN that she knows customers are paying attention to the Deltalina video because they are talking about it. She emphasized that the response from customers is “overwhelmingly positive.”
But that doesn’t really answer the question posed above. Customers may be paying attention to Deltalina (are those pouty and puffy lips real?) but whether they are paying attention to her message is another matter all together.
And the same thing can be said for any advertisement or piece of communication that uses sex to convey it’s message.
The Audrina Patridge Carl’s Jr. commercial comes to mind (and so, for that matter does similar commercials featuring Paris Hilton and Padma Lakshmi). In it, a bikini-clad Audrina Patridge is seen munching on an enormous Six Dollar Teriyaki Burger.
But are people paying attention to the burger? Or are they fixated on Audrina Patridge’s beautiful body?
I have always been of the belief that such commercials do nothing to advance the product they are purported to be pitching. They’re are far too distracting, in my opinion.
I will concede, however, that his is hard to prove.
And in the case of preflight safety announcements, I hope I’m wrong. If Deltalina gets more people to pay attention to the safety instructions contained in her video than they would if they viewed a more pedestrian video instead, than more power to her.
But come on, those lips can’t be real.
Delta’s In-Flight Safety Video, YouTube
Bare Essentials of Safety From Air New Zealand, YouTube
Nudity, cartoons grab air travelers’ attention, Jordan Valinsky, CNN