The American was flood by the announcement that this merger had taken place. No one could imagine squeaky clean Disney teaming up with edgy and violent Marvel. Who could imagine Mickey Mouse ever teaming up with Spider-Man? One independent comic writer said that he now waited to see a Disney-Marvel confrontation. Between Marvel’s Howard The Duck and Disney’s Donald Duck. Who knows? Now, there might be a chance to see such a battle in some form. The two characters are now under the same umbrella.
A good way to start a Disney-Marvel crossover would be to attempt a video game series. One similar to Kingdom Hearts. A crossover between characters from Disney and Final Fantasy. Such a game involving both Disney and Marvel would be good for several reasons. It would bring the young and older audiences they have been striving for, both male and female. Such a game would have ten times the sales of Kingdom Hearts and blow it out of the water. In fact, it would be the best way mix Disney and Marvel characters without jumping the gun. The same way they would if a Disney-Marvel hybrid movie or television series was attempted.
Disney may have bought Marvel was to compete with Warner Bros. and DC Comics. Even though it will be a few good years before Marvel completes their own film deals. Imagine a Marvel film adaptation distributed by Disney opening at the box office. The same weekend the latest Superman or Batman film adapted from DC Comics. Distributed by its film counterpart and Time Warner corporate sibling Warner Bros. The competition at the box office would be heated. Many fans would be divided between the two films, waiting to see who came out on top.
There has been talk of Marvel characters appearing at Disney theme parks. Has anyone forgotten Universal’s Island of Adventure, part of Disney’s competition in Orlando, Florida? Marvel would have to honor that agreement and see it through before developing any plans for a Marvel attraction or theme park on Disney property. Yet it would not be too surprising Marvel took the out option to fit in with the Disney-Marvel agreement. It is well known Disney likes to have control over all their property. This is why they are one of the top brand names in the world.
One way to bring their audience to Marvel would involve comics based on Hannah Montana. Along with characters from the studio such as Mickey Mouse, Donald Duck, and Goofy. This would get small children and adolescent girls reading Marvel Comics. While it may alienate Marvel’s adolescent boy audience at first glance. Such Disney tie in comics would make Marvel and Disney both a lot of money. To follow up this success, Marvel could continue making more Disney oriented comics. Involving original characters aimed at small children and adolescent girls.
The other end of the deal would involve bringing Marvel’s audience to Disney. Maybe a Marvel produced teen drama for The Disney Channel to air in prime time. A younger version of X-Men would work. By taking a Smallville approach with the X-Men in their middle school or high school years. Or a Batman Beyond take with the X-Men aged into parenthood or even having grandchildren. They would act as advisors with the younger generation taking over. Either way, it would probably achieve the highest ratings in the channel’s history. Also, it would being in the adolescent boy market Disney has been trying to get for years.
Marvel feature films could also bring Disney huge ratings and advertising revenue. Broadcasts of the Harry Potter films were huge for the Disney networks. Harry Potter was not a Disney property, so it was shocking for viewers. Maybe that was one reason the airings of the films went over so well.Airing Spider-Man and X-Men films on these networks would just as shocking, if not more. Since these films are more violent than the typical Disney film. Thus catering to a different demographic.
Toon Disney tried to cater to adolescent boys for five years with its Jetix programming block. Earlier this past year, it was overhauled into Disney XD. An entire network devoted to animated series geared toward adolescent males. However, after two or three revamps of the network and its lineup, it is struggling in the ratings. Several Marvel shows already air on the network. With the Marvel buyout finalized, why not overhaul the network with Marvel animated series? Then re-brand it as a ”Marvel” network. It would give them the adolescent male demographic they have been looking for.
Stan Lee has created many characters for Marvel over the course of the last several decades. For the last couple years, his production company has had a development deal with Disney. He claimed he has ”not talked to anybody” from either Marvel or Disney on FOX News. Yet in the same interview with FOX News he claims he got a phone call. One from a Disney executive about the buyout the morning it was finalized. It can be argued he engineered the whole deal behind closed doors. Given his association with both Disney and Marvel.
Time will tell how Disney’s purchase of Marvel will work out. Will Disney have say over Marvel’s operations when their other deals outside studios expire? Or will Marvel retain complete control over the company in spite of their new ownership? How will cross promoting the brands benefit both Disney and Marvel? It will be interesting what route this merger takes. Someone feel Disney and Marvel are a good fit in spite of awkward the partnership looks. While others feel it is the beginning of the end for Marvel. Just wait and see.