When running a green, eco-friendly business, working your environmental stance into your marketing is important for projecting your business’s image. Here are a few ideas for marketing your business in a greener way!
Paper-based marketing, including flyers and posters, can be highly effective. Unfortunately, a large percentage of the paper used for these marketing tools will be destined for the landfill. Avoid excessive paper waste in your marketing by instead using practical items to promote your business. Things like ink pens and refrigerator magnets are useful things that are far less likely to be thrown away. Not only will this help reduce your environmental impact by saving natural resources, but it will give your advertising more longevity as well. A flyer will probably be thrown away and forgotten within a few days, whereas an item like a pen will be around for weeks, months, or even years. This means that your company logo and information will also be there, bringing your business to mind on a regular basis.
Be selective in your advertising. Look for places to advertise and market your business where green-minded folks will see your ads, such as alternative newspapers. Try to advertise only in print media that uses at least some recycled paper in their printing. If your favorite local publications do not use recycled paper, you should encourage them to do so!
Always look for ways to add value to what would otherwise be considered garbage. For instance, many stores have coupons printed on the reverse side of their cash register receipt paper. There is usually a number to call in order to inquire about purchasing ad space here. Look for businesses like health food stores or other places where environmentally conscious people shop and see if they use this kind of receipts.
Offering your customers special green services will help draw them to your business. For example, you could purchase a TechnoTrash can from GreenDisk to offer your patrons a way to recycled things like printer ink cartridges, old floppy disks, and other used-up or outdated technology. Advertise that you have these services available. Green-minded people will often use businesses that go the extra mile with services like this. Offering extra green services to your customers will help retain a loyal customer base, as well as draw in new customers who are excited to see your commitment to the environment.
Thinking “outside the box” and using a little creative ingenuity in your marketing will help to project your image as an environmentally friendly business!