Family Guy already made history by getting a Best Comedy Series Emmy nomination. But Family Guy doesn’t want to stop there, as Family Guy actually wants to win. And it seems clear on how Family Guy plans to do it – sic Stewie Griffin on anyone who votes for the other shows. Or at the least, Family Guy will redub classic scenes of Stewie Griffin torturing Brian Griffin to send a message to Emmy votes. Leaving aside how Emmy voters may not regularly visit YouTube, Family Guy sent their message to the rest of the Internet by remaking one of their most violent clips.
The Family Guy episode “Patriot Games” is famous for a subplot in which evil baby Stewie Griffin repeatedly beats up dog Brian, after Brian is late in paying off a bet. To punctuate his torture, Stewie constantly asks the bloody Brian “Where’s my money?!” like a pimp. Now this brutal Family Guy moment has been redubbed so that Brian is nearly beaten to death for liking The Office.
In the new version of the clip, posted on the Internet, Brian’s lines are redubbed by creator/voice actor Seth MacFarlane, as he tells Stewie he is voting for The Office to win Best Comedy. So this time, Stewie beats Brian to an inch of his life while yelling “Where’s my Emmy?!” For good measure, The Office’s documentary premise and Michael Scott’s “That’s what she said” catch phrase are ripped on by Stewie.
The clip was posted on YouTube by a user called “WheresMyEmmy” which is likely MacFarlane himself. To continue the trend, “WheresMyEmmy” posted another clip in which Stewie attacks Brian for voting for Flight of the Concords, HBO’s cult musical comedy hit. Future clips of Brian being attacked for voting for 30 Rock, Entourage, How I Met Your Mother and Weeds seem imminent.
Whether “WheresMyEmmy” will also redub the second “Stewie beats up Brian” scene from that episode – which includes Brian being set on fire – is yet to be seen. But it is a classic Family Guy move, in that it takes a gag and runs with it for a very extended period of time, which would annoy anyone outside of Family Guy’s fan base.
Emmy marketing campaigns are traditional, but Family Guy is taking a new approach to it – albeit by reusing an old scene from their show. Since Family Guy is the first animated show in the Best Comedy category in almost 50 years, they have already made enough history. Whether they will continue that history by winning the Emmy is doubtful, but MacFarlane is letting Stewie off the leash so that they can intimidate their way to victory.
It might have a slight chance to work, since the Best Comedy field is a bit weak this year, at least enough so that Family Guy got in to begin with. Entourage and Weeds are nominated despite poorly received past seasons, How I Met Your Mother and Flight of the Concords are rookies that are sleeper picks at best, and NBC comedy Emmy powers 30 Rock and The Office can’t dominate forever.
Since Family Guy manages to make fun of and trash everything in its path, they have no shortage of slams to use against the nominated shows – at least while Stewie isn’t slamming Brian’s brains out. One must wonder how Brian was even eligible to vote for the Emmys, however. Stewie and Brian do have Emmy experience when they performed the opening number for the 2007 Emmys, and Brian could certainly be considered as one of the far-left, Godless, Hollywood elite.
Stewie and Family Guy have just under a month left to make their point to Brian and the Emmy voters, before the Emmys themselves reveal the real winners on Sunday, September 20 on CBS. Stewie will likely have his trigger finger ready in case the worst happens – although for all his torture against Brian in the original Family Guy episode, Brian did get him back by pushing him in front of a bus in London. So if he can heal fast enough to do that, the Emmy voters could do the same as well.
YouTube- “WheresMyEmmy’s Channel” www.youtube.com/user/WheresMyEmmy
Office Tally- “Family Guy’s Brian Griffin votes for ‘The Office'” www.officetally.com/family-guys-brian-griffin-votes-for-the-office
Entertainment Weekly- “Family Guy goes viral with its Emmy campaign” popwatch.ew.com/2009/08/18/family-guy-emmy/