I had been a member of Twitter for probably a month or more and had a decent number of followers before the challenge – mainly fellow Marines and military veterans in general, as well as like-minded conservatives. I did promote a few articles here and there that I thought might interest my followers, but there were many articles that I didn’t think fit the profile so I didn’t bother tweeting them. Since accepting the challenge, I’ve seen the error of my ways and take advantage of the far-reaching benefits of tweeting all of my articles and also enjoy the snowball effect when my followers re-tweet (RT) them.
A forum post was started about Twitter and a good number of Associated Content Contributors starting following each other from there, which increased my followers in a short period of time. Friends like @Lynnmac04, @ruby3881, @AKLark, @LisaKayC, @JuliaB2010 and @PoeticHeart34 and others consistently RT my articles, so when one of my tweets goes out to their entire following, a number of those will also re-tweet the re-tweet. This results in my content being promoted by people I don’t even know, with very little effort on my part. It’s like compounded interest in a savings account!
Twitter itself can be difficult to keep up with, so I use the HootSuite platform, which is a wonderful organizing tool. A pleasant side-effect of all the RTs is that I will see @Ldyjarhead (that’s me!) in my ‘mentions’ column on HootSuite every time someone RTs an article of mine, whether I am following them or not. When I see a name I don’t recognize as someone I’m following, I click to their profile and can then follow them if I choose. I’ve thus increased the number that I follow very easily, which leads to more following me as well. It’s not uncommon for me to click further to their AC profile and if I find it interesting, I will subscribe there too. Since my number of subscribers on Associated Content is increasing, it’s a safe bet that I’m not the only one doing that. It’s a win-win.
I’ve confirmed that my articles are being read after promoting on Twitter by watching the HootSuite feature that tells me how many clicks each shortened URL received. To test this, I tweeted a few articles yesterday that haven’t received any hits lately so that I could compare the clicks posted by HootSuite with the number of PVs that AC posted this morning.
The Wait, my flash fiction contest entry, received 8 clicks according to HootSuite, and AC says my PVs for that piece are 14. It’s a two-page article, so those numbers make sense.
My article on Proper Grammar and Writing Skills drew 5 clicks from Twitter and added 8 PVs on AC. Again, numbers match pretty closely for a two-page article.
So You Want to Write for Associated Content was clicked 9 times on Twitter and received 15 AC PVs.
I intentionally chose those articles that I thought would draw a small number of clicks/PVs so that the data wouldn’t be skewed by PVs from another source. While small, the numbers for all three articles seem to be consistent as to ratio of Twitter clicks to PVs. This is pretty solid evidence that tweeting an article will increase PVs.
There is no way to determine my overall PV increase since starting the AC Twitter Challenge, but I’m convinced that Twitter did have a positive affect on my numbers increasing at a fairly good rate, by both direct clicks and the increase in subscribers to my content. Making new friends was an added bonus.