Are you in the Hair Salon business? Have you ever wondered, how you can promote your work and upgrade your business? One way is through the simple idea, of an artifacts book. An artifacts book can show your customer the different styles, cuts, and colors that you use. If you have a customer that is looking for a change in their hair style, this book will assist them and your business at the same time. This article will give you some ideas, on how to make your own personal artifacts book, for your business.
Head for your local craft store and purchase an attractive large scrapbook cover with the plastic covered picture center pages. This is going to cost you. However, it will more than make up for it’s expense in the long run. This book must be attractive in appearance. Here’s an idea. If you do both men and women hair styles, buy one for each. Stick with a men’s theme like automobiles or sports like golf. This will catch the customers eye. Do the same for your female clients. Pick something like flowers on the cover. Let your customer know, that you are specializing in their sexes hair styles.
Next, You need to supply pictures of your hair salon’s work. These should be large glossy colored pictures. You can use pictures of clients, that you presently serve, or celebrity stars. Place them inside the pages of your artifacts book. Title the page in the corner, so that it can be seen. If you don’t have a title, use a number. Numbers are great. They are easier for the customer to remember.
Have a page or two, but no more, of work going on in your hair salon. These should be smaller pictures, when all the seats are full. Place these pages at one third and two thirds way through the book. Place them between the sections of styles, cuts and colors.
On the last page, list your prices. Be specific and to the point. If you have a slow down day of the week, that would be the day to offer a small discount. Keep in mind, that this is your professional business. You do professional work and that calls for a fair rate. Make sure the print is large enough for people to read and in dark print.
Take your completed artifacts book and head to a hair salon in a village, city or town away from your business. Have someone or two critique your book and work. Make changes if necessary. Never be afraid to compare your work with someone else.
Once you are satisfied with your hair salon artifacts book, place it on display. If you could place it at a separate desk, this would be great. The customer can look at your work and decide what they would like. Be available to discuss the work with the customer and schedule an appointment. Do not set this book on a bookshelf. Do not have the customer stand to view it. Do not place it where things can get spilled on it. Display it with honor.
You will find that your artifacts book for your hair salon will help promote your business and make you look more professional in your field. You will also find more money coming in, as well.
Finally, update your book from time to time. Once every three months is a good idea. Keep fresh pages for the customers to view.