Have you run out of business cards and you’re waiting to have more printed? Maybe you’re struggling and simply can’t afford any new business cards right now? Either way you can still give people your business info and phone number when you make your own tear-away business ads. They’re so cheap and easy to make that you might not want to have any more business cards printed! Make them on your home printer or make them by hand. Use decorative paper to create them or ordinary lined notebook paper.
To prepare the tear-away ads on your computer simply type in the business information across the top of the paper, then list the phone number, again and again, across the bottom of the paper. Although you will write the business information horizontally you will write the phone numbers vertically. So, across the top of the paper you can specify what your company does and what services you are offering. Leave a space between that information and the phone numbers. Across the bottom, writing vertically, write the business name and phone number, again and again, across the paper. Leave a small space between each number.
Although you can print the page in an ordinary manner you’ll get more numbers on the paper if you’ll choose the “landscape” template. The ordinary printout is longer than it is wide; the landscape option makes the printed page wider than it is long. Write your info across the wide top, leave a wide space, then print the numbers vertically.
You can choose from all sorts of decorative papers when you browse scrapbook supplies at a craft store or other retailer. The papers are not expensive, and since you can put lots of tear-away ads on the printed paper, it’s well worth the extra expense over notebook paper or other types. If notebook or printer paper is all you have that’ll work, too. Simply state your ad, type in the phone numbers, then distribute the business ads.
Instead of tacking business cards up on bulletin boards around town, and having people drop them all over the floor when they take one, or having someone steal your tack and sling your cards, you can advertise to hundreds by using the tear-away ads. Here’s what you do: stick your new ads on bulletin boards or ask store owners if you can hang them in their windows or other places. The customers can then come along and tear off one of the many phone number strips.
You can hang the ads in store windows by simply placing a piece of Scotch tape across the top. Don’t tape down the sides and bottom, though, or potential customers will have a harder time tearing off the individual ad strips. Make it easier on everyone by simply printing the ads on adhesive paper. Score the top third, where the business information goes, then tear away the backing. Hang the entire paper this way on windows, bulletin boards and more.
The whole page ad will stay neater if you make cuts between each phone number strip. No matter how many times you’re able to print the business name and phone number strips across the bottom, simply make a cut between each one. Now when you hang up the ads people can come along and tear off the phone number strip. Make sure the business name is listed on this strip but no other info. Place additional info in the main ad on top.
If you don’t have a home printer, or you’re out of ink, simply write the ad by hand. It can still look fabulous if you use colored paper, colored markers or a combination of those. Write out the main ad across the top, turn the paper sideways, then write the name/phone number strips straight down, again and again. Make a slit between each one so customers can easily tear them off. Print as neatly as possible – some people can’t read other people’s cursive writing – and you’ll get the best results. Check back from time to time, whether you’ve printed or written the ads, to see if it’s time to hang up a new sheet. You’ll be surprised to see how many of your tear-away ads have already been taken!
Things to put in the main ad can include the business name, physical address or post office box number, the town, any specials you’re offering, and the services in which you specialize. You might want to place your phone number in the main ad as well as the tear-away strips, so if you run out of strips before you can hang a new sheet, customers can still get your number. It’s optional if you want to list your name on the ad. Other options for the main ad include stating how long you’ve been in business, “references provided”, “free estimates” or even “24 hour service”.
The tear-away ads may not replace your old business cards for good but they certainly will grab the attention of many potential customers. It’s easiest to call various stores, restaurants and retailers to see if you can hang the ads, rather than drive around and ask them. Make a list of ones who will permit it (you’ll be surprised at how many will agree!), then go around and place the ads in an afternoon or on a weekend. From time to time, check the ads, and replace ones that have been ripped, soiled or are empty of the phone number strips. Your business is getting ready to pick up real fast!