Did you look forward to receiving Kraft Food & Family magazine every few months? Well, I hope you enjoyed it while it lasted, because Kraft is now charging for the magazine: a long-standing freebie is no longer free.
I was suprised to see my Holiday ’09 issue arrive with an “urgent notice” notifying me that unless Kraft heard from me immediately, this would be my last issue. Hmmm … that’s odd, I thought. Perhaps I needed to sign up online to confirm that I still wanted to receive Food & Family? A quick perusal of the papers with my magazine revealed that no, Kraft was now charging for the magazine. It’s not free anymore.
“Preferred Subscriber Discount”
But never fear – as a “preferred subscriber,” I’m eligible for the discount rate of 1 year for $6.99. Now, I think you’ll agree that it’s hard to see how going from free to $6.99 per year is a discount. But apparently them’s the ropes, folks.
My invoice states that I can “double my savings!” by purchasing 2 years for just $12.98.
Wondering Why …
As for why Kraft decided to begin charging for this longtime free magazine, no hint was given. I am sure it was not inexpensive to print and mail, but it was chock full of Kraft ads and I would think that the advertising and brand exposure would have been great enough to have made the magazine a sound investment in the Kraft brand. Apparently not …
I found it a bit odd that Kraft enclosed no explanation for why they had begun to charge. A simple note of apology noting the realities of current economic problems would have been nice, for instance. But nothing of the sort accompanied my last issue.
Now that the magazine is charging, I will not subscribe. For one thing, all the Kraft recipes are already available at the Kraft website, although I’ll admit that I much prefer paging through a magazine for recipes to surfing through them online. Also, the magazine is replete with Kraft ads which I’m reluctant to pay for.
I will miss the magazine; it had become somewhat of a tradition for me to page through each new issue, cutting out recipes I wanted to try and pasting “good ones” into a family recipe book.
If you have old issues of Kraft Food & Family, you may want to keep them. Who knows? They may fetch a pretty penny on eBay some day as the remnant of an era – an era when company recipe magazines were a free commodity.