Dial for Men has hit the market in 2009 with a pair of new body washes under the Magnetic name, one a clean rinsing formula and the other a moisturizing formula. What sets this new body wash apart from Dial’s other products is the inclusion of a male pheromone, androstadienone. The product is labeled as an “Attraction Enhancing” product and makes the claim that “women can’t help but notice” the user. These are bold claims, but does the product deliver?
Since their discovery in the late 1950s, pheromones have been a topic of interest for scientists and marketers alike. Scientists have theorized that these chemicals are part of a complex scent-based communication system. Female pheromones may indicate a readiness to mate, and make pheromones may indicate virility. Marketers, of course, have latched on to these theories to promote products, including perfumes and colognes, hair products, and yes, now body washes, as sexual attractants. They claim that using these products will make the wearer irresistible to the opposite sex.
This level of marketing is obviously a ploy. There is no reason to suspect that something as simple as swabbing on a bit of chemicals will make a woman jump into bed with a man. Dial, however is taking a more reasonable, if not quite subtle, approach. Magnetic brand manager Ryan Gaspar told the New York Times, “We don’t claim using our product you’re going to hit a home run. We say, ‘We’ll get you to first base.'”
I happened upon Dial’s Magnetic body wash quite by accident, but the bright red label and curved bottle of the Clean Rinse formula jumped out from the crowded shelves. The deep, clean scent of the body wash led me to buy it more than the advertised properties of the pheromones it contains. (The 16-oz bottle can be found in grocery stores and big box retailers and is priced in the $4-$6 range.) I will admit to curiosity about the effect the pheromones would have, and I could not wait to get home to try it out.
The first time I used it, I was home about an hour before my girlfriend would return, so I decided to try it out. The body washed lathered well and filled the shower with its scent. As promised, the lather rinsed clean, but the scent remained fairly strong. I finished the shower in time to great my girlfriend from the couch when she arrived.
The result was quite interesting. After a hug, she took a long second-and third-sniff and commented, “You smell so good!” However, it seemed to be said in a manner qualitatively different from other times that I had been fresh from a shower. Magnetic, it seemed, did live up to the promise of opening doors.
Is Dial for Men Magnetic Body Wash a guaranteed way to pick up women? No, of course it is not. It is, however, a nice smelling and long lasting body wash that may, through the use of pheromones, give you a small edge, both in chemistry and in confidence.