The New Moon movie, the second in the Twilight series, is already breaking records at the box office as reported at Deadline Hollywood. The movie’s midnight openings saw huge crowds around the country. Although the success of Twilight has helped to push the sequel over the top, few can deny the underlying sexual imagery of Kristen Stewart paired with not only one hot guy, but two.
The New Moon movie features two hot guys and a gal, and advertisers notice
The vampire Edward Cullen, played by Robert Pattinson, departs, leaving Bella Swan, played by Kristen Stewart, depressed. Taylor Lautner, who joins the cast as the werewolf Jacob Black, competes for Bella’s affections. All three stars are physically attractive and marketing reps have noticed. Even though the movie is geared for teenagers and young adults, grown-ups love the movie too, and magazines like Entertainment Weekly have unabashedly picked up on the sexual imagery of Kristen Stewart, Robert Pattinson and Taylor Lautner. With their November 20, 2009 issue, Kristen Stewart is photographed sandwiched between Taylor Lautner and Robert Pattinson. Inside, readers are treated to more photos that are steamy although everyone is clothed.
In the New Moon movie, the men are sex objects too
The public is used to seeing beautiful women depicted on the screen. Kristen Stewart is considered one of the top young beauties of the day. Although her acting skills are honed, she is a sex symbol, whether she wants to be or not. However, with the New Moon movie, Taylor Lautner and Robert Pattinson are also seen as eye candy. As Kristen Stewart said in Entertainment Weekly, “It’s a trip to sit back and look at the sexual objectification of these dudes.”
Sexual imagery sells magazines and movies
Kristen Stewart has made a name for herself as not only beautiful but also independent minded. With the cover of Entertainment Weekly, poised between the two actors, she is seen as a young woman who is intelligent and knows what she wants. And in some sense, a woman who is in control. This control aspect helps to fuel the image of a three way scenario that some fans fantasy about when it comes to three extremely attractive people. Putting the three New Moon movie actors together on the cover can be considered a smart move. As reported in Inventor Spot, “Advertising and sex have been tied together since advertising became a big business. The use of sexually suggestive images to sell just about everything really emphasizes the point that sex is a merchandiser’s best friend.”
Entertainment Weekly print magazine, November 20, 2009 – “Team Twilight”
Nikki Finke,Phenomenal!” ‘New Moon’ Set All-Time Midnights Record, Besting ‘Harry Potter 6’ & ‘Dark Knight’; Selling 10+ Tickets Per Second Online , Deadline Hollywood
Amy Gifford, 15 Ads That Prove Sex Sells… Best?, Inventor Spot