Starbucks’ new instant coffee VIA has taken the world by storm. The promise behind Starbucks’ VIA Ready Brew instant coffee is that those who love Starbucks will be able to enjoy their favorite coffee without trekking to a busy coffee house.
Was Starbucks’ VIA Ready View a worthwhile gamble, or will Starbucks’ VIA flop when compared to other instant coffees offered on the market? These are the questions I would like to answer for you.
Starbucks VIA Instant Coffee Information
Where to buy: Starbucks.com and in certain grocery stores in 2010
Cost: $9.95 for 12 8oz servings or approximately $.83 before tax per serving
Flavors: Mild Colombian roast and Deep, Rich Italian Brew
Directions for Use: Empty packet in 8 oz of hot water, mix, allow to brew for 10 minute then add cream and sugar if desired
Starbucks VIA vs. Taster’s Choice
Taster’s Choice instant coffee is one of the first coffees I ever drank in my life. My grandmother kept it around her house and my cousins and I would make what we called “white coffee” using just a small amount of Taster’s Choice instant coffee, milk, and a whole lot of sugar. The first taste test I performed was to see how a childhood favorite held up in a taste test against gourmet instant coffee.
I will say that I did not make “white coffee” , rather instant coffee as the package directed. The result? It was a close call, but I preferred the Starbucks VIA Ready Brew.
Starbucks VIA Ready Brew had a richer color and aroma. The Taster’s choice felt a little watered down, but the benefit to using Taster’s choice is that it is easy to spoon in just a little more coffee if desired.
Starbucks VIA Ready Brew vs. NesCafe Clasico
When compared to NesCafe Clasico, Starbucks VIA Ready Brew won the taste test hands-down. NesCafe is a little watery and doesn’t taste as strong as Starbucks VIA Ready Brew. Starbucks VIA Ready Brew is easier for people on the go, as it comes in single servings. NesCafe is less expensive, as a 7 oz. jar costs about $6 at your local grocery store and makes a lot more than 12 cups of coffee.
Starbucks VIA Ready Brew vs. Folder’s Singles
Is the best part of waking up Folger’s in your cup, or will it be Starbucks VIA Ready Brew? Folger’s is the most similar instant coffee to VIA in that Folger’s singles come in single servings just as VIA Ready Brew. The only leg up that Folger’s singles have over Starbucks VIA Ready Brew is cost. On Amazon.com you can purchase 114 servings for $28.35, which amounts to about a quarter a cup.
If cost isn’t an issue and you just need a good, delicious cup of Joe on a busy morning, stick with the Starbucks VIA ready brew. The color is richer, and the taste is more bold. Folger’s is a little watered down.
Starbucks VIA Ready Brew still doesn’t hold a candle to Starbucks slow brewed coffees available at their coffeehouses. However, if you can’t stop at Starbucks, the VIA Ready Brew is an easy and delicious alternative.