Why am I not surprised at the media covering why teens don’t twitter? As an adult, I can understand their reluctancy to twitter; especially from their cell phones. Not only does Twittering use up their text messaging money and time, I have noticed as an adult most people are twittering for themselves and to heck with any of their followers and those they follow.
I can find a thousand other ways to use my minutes for messaging. I think the teens feel the same way; especially when it comes to keeping in touch with their friends and their parents off their backs over cell phone usage and costs. Even though my daughter isn’t a teen, she doesn’t Twitter either. She doesn’t use her messaging on her cell phone for other, what she would call ‘dumb things,’ stuff. She uses it to keep in touch with her friends or to leave me messages for school related issues.
Does this bother me that she uses her cell phone for messaging with her friends? No, it doesn’t. There are two main reasons it doesn’t bother me. The first reason is many of her friends are college students who send her texts to set up times to meet. The second reason is text messaging is the only service of any cell providers that make it to our phones. This is due to the area of the state we live in. Cell phone calls being received are almost nonexistence in our area due to the small valley we live in. We are a small town that would fit extremely well into the Verizon’s Dead Zone commercial as far as sending and receiving cell phone calls.
My daughter doesn’t twitter either. She thinks it’s dumb and lame. The interactivity of Twitter for teens and young adults fails miserably with them. Teens and young adults want to be able to share more than just texts with each other.
All this comes from reading about a 15-year old who wrote a research paper on why teens don’t Twitter and their specific wants over mobile devices, hobbies and habits. I do have to give this teen kudos for writing such a research paper. Any marketer out there should read his research paper because it will give insight to marketing to this group.
As far as that goes, parents should read it too. As a parent, you may find out what makes your teen tick. You may find out that it has little to do with they phases they are going through, but what their interests are, what’s hot and not in the technology industry, and much more.
As a parent, we may learn something from our kids rather than teaching them all the time. There has been a few times my husband and I have asked our daughter about tech items before buying them. We found it was faster and easier to get her thoughts on various items before we spent countless hours researching before we bought. Although the research paper this young man is geared to Europe, teenagers are the same no matter where they live.
NOTE: The teen’s research paper can be read on the Mashable link listed below. It is listed in an embedded box from Scribd.com.
Mashable: Stats Confirm It: Teens Don’t Tweet
Bloomberg: Morgan Stanley Intern Says Teens Don’t Twitter, Prefer Events
Telegraph: Morgan Stanley Publish Teen’s Paper on Twitter and Mobiles
UPDATE TO SOURCES:
Twitter Trends: Teens Don’t Tweet
Twitter Trends: Stats Confirm It