Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.
-Steuart Henderson Britt
You may be the best carpenter, landscaper or tile layer in the world. Unfortunately, that doesn’t mean anything if you are unable to market your skills effectively. Unless you can advertise your abilities to your chosen marketplace there is absolutely no way these people will have an opportunity to benefit from your skills.
From a sales point of view, it is always the best to sell a product you believe in and what better product could be better then your own work? There is absolutely no reason to be modest when you are promoting something you strongly believe in.
For many people selling doesn’t come that easy. One of the reasons is because they are hesitant to really convince another person they need the product or service, which they are selling.
Once you can get over any of these hesitations you will be able to unleash your full potential with your marketing. It is okay to promote yourself, in fact it is necessary to do so.
There is a common term in sales, “Always be selling.” Even though you are a contractor by trade, sales is what puts food on the table and gas in your tank. That’s why you need to evaluate your current approach and take it to the next level by creating and marketing a quality image.
It is time to actively seek new customers by implementing an advertising campaign which includes direct marketing and e-marketing. Take it to the streets, if you must! Deliver flyers, make sales calls create some great online listings that link to your website and if you don’t have a website, get one.
You may be thinking, “What about word of mouth, I’ve done lots of work, I’ll wait for the phone to ring.”
Word of mouth advertising is great, its the best advertising there is. Your excellent workmanship and personal demeanor will open these doorways for you.
The thing is, unless you have been in business for a long time, or have more work than you know what to do with, actively expanding your customer base is an important phase to create a foundation in which to build from.
To begin with I would like to focus on your obtainment of initial customers. Later on, I will help you with some tricks to increase your word of mouth advertising achievement. To some extent everything will increase your skills involving this crucial form of marketing.