Long gone are the days of just launching a website and hoping for a visit from the internet profit genie. If you take a look at any of the top money making websites, you will undoubtedly find that they have initiated an email marketing avenue for their chosen electronic media. Along with all the attention holding bells and baubles, the site will have initiated a powerful email marketing system.
Build a Powerful Email Database:
Building an effective email database does not have to be a difficult procedure. It is easy to obtain email contact info by simply asking your clients or visitors for it. One of your 1st decisions is whether to require a registration process. Your specific registration process is dependent upon the type of service (product) offered and your customers’ attitude. A customer that is signing up for a mutual funds website, may also be willing to take the few extra steps that are required to sign up for your informational email or electronic newsletter. On the other hand, if you are in the business of selling temporary tattoos, you may be reaching a potential customer base that is only willing to give his or her email contact information. You have to decide what information is vital and the path of least resistance when it comes to acquiring it. This method of developing and instituting an email program is a highly effective way of mining your clients for increased profits.
Key Email Information to Obtain from your Email Contact Form:
~ E-mail address
~ Referral Source (Track your referral traffic. You need to know where and how your customers are getting to your website)
~ Postal Mailing Address
~ Phone Number
~ Birthdays (birthday sales offers)
~ Special Info (This is product specific information. If you sell shirts, it would be an excellent idea to collect sizing info from your current or potential customers)
Email Marketing Tip: You must have a follow-up system in place. The system must follow a schedule and a prepared plan of attack. Your ultimate attempt is to convert your emails into initial sales and returning client purchases.
Find an Email ISP Service:
Internet Service Providers (ISP’s) normally allow access to business oriented emails rather than personal access. I would not suggest using emails ending with @yahoo.com, @gmail.com, etc.
Example: If your company name is Bill’s Bakery, I would opt for Cakes@BillsBakery.com over BillsBakery@yahoo.com
ISP’s may tend to have less technical issues when it comes to the quality of their services provided (attachment handling and filters).
ISP’s also tend to offer multiple email addresses in order to track mail marketing plans or to filter email to proper departments.
Example: Complaints@BillsBakery.com, BakersMagazines@BillsBakery.com
Once you have your email attack planned and the plan implemented, you will need to set up a schedule to handle incoming and outgoing correspondences. I suggest checking all email a minimum of 5 times a day. If you are away from your email, don’t forget to either have someone act as an agent for you or invest in a reliable auto-responder system or software. Your potential customer can receive a pre-planned or auto-generated response email within moments. This leaves a great feeling about your customer service department.
Use the blind carbon copy feature, It doesn’t show every email address in your emails recipient group.
Create a signature that includes pertinent contact info and include it in your emails automatically. Signatures appear each time you send a message and can save you time by not having to continuously retype this message over and over.
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