So you’ve been using Google Adsense on your blog platform (i.e. Blogger, WordPress, etc) for a while and you think you’ve got it down pat enough to have your own domain and start a Web site. Good for you! But if you’re not a techie person (which I am definitely not), you may find the experience a little intimidating and the Adsense forum doesn’t provide much help. Read on for step by step instructions on how to add individual Google Adsense units to your own website.
Step One – Make sure you pick the right category.
After you’ve logged into your Adsense account, click on the tab at the top that says “Adsense Setup”. You’ll see a page of options to chose from. It’s tempting to click on “Adsense for Domains”. After all, you have your own domain now. Shouldn’t you chose this option?
If all you want is to install individual Adsense units, you do not want to chose this option. I learned this through trial and error on my own website and domain. What you want to click on is “Adsense for Content”.
Step Two – Designing your ad unit.
You have the option on the next page to either chose an ad unit or a link unit. For starters, until you really get a feel of how to do this, chose the “Ad Unit”. If you click the arrow on the drop down menu next to the ad unit option, you need to chose if you want a text ad, an image ad, or the default text or image ad when you don’t really care which type it is. Once you’ve chosen which one you want, click on “Continue” underneath the options.
The next screen allows you to chose the size, color, font, and edge design of your Adsense unit. This is so you can tailor the Adsense unit to blend into your website. Choose the options that best suit your website. If you are unsure, you can always preview your unit to make sure it is what you want.
Once you have completed the look of your Adsense unit, click “Continue” at the bottom of the screen.
Step Three – Tricky Channels
The next page tells you to chose a channel for your Adsense unit. A channel, simply put, is a way for you to track an Adsense unit’s progress in your Adsense reports. For whichever page (or pages) you are going to put that Adsense unit on, you can create a channel for it.
Here’s where it gets confusing and tricky. Stay on the current page. Do not click on “Manage Channels”. Trust me. If you do that and linger on the other page for too long, you’ll have to go back through the process of designing your ad unit.
Assuming that you would like to keep track of which pages (and/or ad units) bring in the most ad clicks, then you will need to “Add a New Channel”. Go ahead and click on it and a window will appear that tells you to enter a name for your channel.
Still confused about channels? I was too until I started to realize that it wasn’t about putting the actual URL into the name. If you tried to do that, you’ll find that Google has a 30 character limit and that many URL’s won’t fit. Think of a channel instead as a nickname. For example, I run a website called DeKalb Ramblings. I have a home page, town section pages, and feature article pages. Let’s say I’m creating an ad unit for my home page. For the channel name, I simply typed in “DRHome”. So when the ad unit was finally placed on my home page, when I check my Adsense reports, the list of DRHome will show and tell me if there are any page impressions or ad clicks on that page.
*Please note that you can manage these any which way you chose. You can use a single ad unit on several pages if you wish but if you want to track ad revenue per page or per category (say if you have a gardening category on your site and just want to have one channel name for the whole section), then it’s best to create new channels and ad units for each page or category.
*Try always to remember that channel name = nickname and that will help you keep it straight.
Step Four – Copy and Paste Code!
When you click “Continue” after you figure out the nickname of the page you’re going to put the Adsense unit on, then it will give you a code that you can copy and then paste as HTML in your own website. Make sure and adjust size the HTML box on your site to fit the size of the ad unit you designed.
Step Five – Wait a few minutes and then preview.
Before publishing your site, wait a few minutes (up to ten minutes) in order to allow the new Adsense unit to activate. Then preview your web page in a browser. This will ensure that you’ve given plenty of space to your unit without having scrolling bars attached to it. Adjust as necessary, keep previewing it and when it is like you want it, publish your site.
Congratulations! You’ve just installed your first Google Adsense unit. Now repeat as necessary in order to install more Adsense units on various pages in your site. It will take some time and tedious work but the more you do it, the easier it will be.
I hope I’ve been of some help to you. Good luck with your new website!
Sources: Personal Experience; Trial and Error