I’m going to let you in on a very dirty secret: There is one question that is being dodged by experts in EVERY market. Answer that question and you’ll corner the market, be worshiped forever and get more customers and sales.
If it was that easy, why aren’t other experts answering these questions?
It’s because they fear an informed audience. That’s outright silly! But, we’re not going to tell them that. While your competitors run scared, you’ll be getting more sales since you’re going to follow the steps I outline in the article below. You will educate your targeted audiences, get more website traffic, teach people how to buy from you and increase your sales.
Now, are you ready?
Step 1: Find the questions that are being dodged by other experts in your industry.
I can’t tell you what these questions are. It will vary from industry to industry. So, how do you find these golden questions to answer?
* Go to Yahoo Answers and type in your keyword. Examine the questions carefully and see which ones keep popping up. If people are asking the same questions, that means that people have the same questions. There’s a need that’s NOT being fulfilled.
* Go to forums and watch what your audience is discussing
* Survey your clients, customers and list of prospects
Step 2: Answer the questions in as many formats as possible
For each question create a blog post. Do NOT date these blog posts – you will see why later on. Once you create your blog post, expand it into an article. Then, turn your article into a video, special report, podcast and audio interview. You should also create online press releases. If you need help with writing your articles and blog postings, I have templates that will help you write your articles in 30 minutes or less. Just go to http://www.StartWritingArticlesFaster.com
Step 3: Answer the Questions in As Many Places As Possible
* You should submit your blog posts to as many RSS feeds as possible
* You should bookmark your blog posts using Digg, Technorati and De.li.cious
* You should submit your articles to the top websites, ezines and article directories that accept article submissions. We can do this for you at http://www.IWantMoreProspects.com
* You should submit your videos to YouTube and Viddler. You may even want to think about investing in the TrafficGeyser.com video submission service
* You should post links to your blog, articles and videos on Twitter, Facebook, Myspace and Linked In.
* You should post your articles on social marketing websites sites like Scribd and Squidoo
* You should submit your press releases through PR Web or Webwire. If you use Webwire.com, all you have to pay is $20. But, I do suggest comparing the two services and see which one matches your needs.
* Videos teaching people how to buy from you or how to use your product should be on your website.
* When people opt-in for your special reports, ebooks or other free offering, you should have an auto-responder series that gets people to go back to your blog or website. If you have lots of blog postings that answers your prospects’ top questions – all you have to do is create a summary for each blog posting and send people back to your blog every day. This way each blog posting will get the visibility it deserves. And, by not showing the date, these postings become evergreen.
Follow these steps and you will increase website traffic and get more sales, because you’ll be educating your prospects, answering their questions and teaching them how to buy from you.