1.Not having complete content before search engine, directory, or other link building activities begin.
If you start a new website and you’re so anxious to announce it to the world that you begin massive promotional effort before you finish testing to make sure my shopping cart works or that the pictures for all of my products load correctly it won’t matter how many hits you get you still will not sell anything. Most likely people will just leave. You have to begin with content first. If you have a section of your site that is still under construction don’t link to it until it’s ready to go. Users don’t want to see unfinished pages and a lot of search engines, website directories, and such will not look kindly at them either. If you page is not sale ready when your traffic does come your sales or advertising revenue will remain extremely low until you fix it. Keep in mind your viewers are one click of the back button away from someone else selling or promoting the same or similar item. You have to be absolutely sure you’re ready for them when they show up.
2.Paying for discount web traffic
Purchasing web traffic from a discount seller is a complete waste of money. You can search right now for a web traffic generation script with a built in proxy service that will hit any website with a predefined list of ip addresses over a 24 hour period every so many seconds. You can find hundreds of site that will sell you thousands of hits for next to nothing. I can tell you up front that none of these hits will purchase anything from you and traffic in quantities that are obtainable by purchasing it will not have much if any effect on your website’s ranking within the search world. If you have the kind of budget to send your website thousands of low cost hits everyday your marketing money is much better spent elsewhere.
3.Auto or manual surf your way to success
If you are interested in getting a few hundred non interested hits per day and wasting your own precious time this method is great. It becomes like a never ending video game after a while clicking on the right thing every 15 seconds to see the same website you saw one minute ago. Knowing that there is someone else out there happy to be getting hits on their site the same as you are on yours. I can’t say that you might not get a few interested people this way but to are you really marketing your site or just wasting your time. This is up to you to decide by my vote is wasting your time.
4.Trying to advertise to the whole internet
If you don’t know who your target customer is you will never successfully draw a stream of customers to your door. The web is filled with millions of users all looking for different things all the time. Trying to draw the masses to your new startup website without clearly defining who you want to come that is most likely to be interested in and have the ability to afford your product or service then you will get yourself no where. This is marketing 101 basics here. Define you customer in such detail that you know what he or she drinks with their breakfast in the morning, what kind of car they most likely drive, what type of neighborhood they most likely live in, how much annual income they most likely have. Marketing is about penetrating a product into a market to fill an existing need, or educating your customer about a need and then selling the solution. Advertising is an art and a science. You have to master both to be successful. Getting your website links on a whole bunch of pages does not really mean anything unless you’re targeted customer is the one viewing those pages.
5.Thinking that you can build an empire for free
There are many methods of website promotion that are free and do work. I’m just not that confident that any of them are very effective without some level of financial backing. Article Marketing, Directory Submission, Link Placement, E-mail Marketing can all be done for free through many websites. All of them can work if done properly and consistently. You can get placement on better article sites or wider distribution through distribution services than through any single site. Manually submitting articles to hundreds of sites does not make any sense when you consider how much your time is worth. The same logic applies to the other free methods mentioned. You can do them all for free but are you getting the same results as if you paid for them to be done better, more consistently, and more targeted at your key audience. Sometimes the difference between a small amount of success and making your dreams come true can be a modest financial commitment over a short period of time. You have to sacrifice something to achieve success no one will hand it to you.
Remember who your ideal customer is at all times with any type of marketing you do. Figure out what your product or service niche is and what benefits that will have to your ideal customer. Target that customer as specifically as possible. Make sure you site completely functional when your customer arrives. Creating a high traffic website is worth it but it will only happen if you’re marketing methods are targeted right, consistent, and have a method of measuring their success or failure.
