Aeropostale, the leading retailer for teens has introduced P.S – a new shopping line for tweens. With P.S, Aeropostale hopes to target shoppers from seven to twelve years old. Makes life easier for parents like me with two daughters age twelve and eight. Though the older one won’t be pleased to share her exclusive brand; it does make her sister (an Aero wannabe) and mom pleased. Younger siblings love to imitate their older counterparts and for parents, Aeropostale now becomes a one stop shop with P.S.
Aeropostale has captured the teen fashion scene completely with its cool, funky and trendy fashion. For 11 years, Aeropostale has reported positive sales and P.S will “finally fit in merchandise that looks like Aeropostale, that comes from Aeropostale, but which will have a different brand representation, a different name than Aeropostale.” (Retrieved from http://industry.bnet.com/retail/10001162/aeropostale-delivers-new-store-for-trendy-tweens/)
“We are thrilled to be able to offer the elementary school student a brand they can call their own,” CEO Julian Geiger said in a statement. (http://blogs.reuters.com/shop-talk/tag/ps-from-aeropostale/)
Aeropostale plans to open P.S stores in the second half of this year, but the complete P.S line is available at their online store. A stop at theP.S site would amaze you. The new collection is like a mini Aero version.
The graphic tees are vibrant and trendy with an added satiny PS appliqué along with the screen printed script. Tanks and camisoles are delicately dazzling, and designed with sequined and embroidered metallic graphics. Even though P.S. is a new brand of Aeropostale, it’s comforting to see most clothes affordably priced.
Like Aeropostale, the graphic tees at P.S range from $8.99 – $19.50
Most of the teen jeans from Aeropostale are distressed keeping the teens in mind; with P.S however they are conservative and casual. According to reports, the P.S jeans aren’t low rise either. They are making sure that the brand gets the mom approval!
Since this is the time for back to school shopping, P.S. provides you with a variety of cheap backpacks to choose from. The Buff Plaid Backpack is designed with enough room to fit all your necessities for school.
P.S also comes with a line of fragrance, footwear, bath and body accessories.
Most clothes live up to the theme of P.S: “Happy, Fun, Cool” The styles are all in line with the new trends of the fashion. I’ve never been disappointed by Aeropostale’s quality and am excited to see if P.S comes with the same reliability.