The Disney Company’s “Baby Einstein” program has been a smashing success. However the Disney Company has found itself in a position where it must provide “Baby Einstein refunds.” The Baby Einstein refunds are being made to avoid a class-action lawsuit.
Walt Disney World Recreation Examiner has posted an article on Examiner.com titled “Disney offers “Baby Einstein” refunds: DVDs failed to produce baby geniuses.”
The basic story presented is that kids who have watched the Baby Einstein series have not had an increase in their I.Q. as was thought would happen and in fact the program was marketed as an educational program however as it turns out, it is just entertainment.
To add insult to injury The American Academy of Pediatrics says that children under two-years-old shouldn’t watch videos at all.
The Walt Disney Company is trying to “stave off a class-action suit for “unfair and deceptive practices.”
What action are they taking?
They are providing $15.99 per DVD purchased between June 5th, 2004 and September 4th, 2009 up to four DVDs per household. This is a great deal because if you have five or six and it so happens that grandma bought a couple you can get a refund for all of them.
How do I get my refund?
I have linked to a site titled “Vicky’s Deals” where you can find out how to get your money. It doesn’t appear that you need a receipt.
While I think it is great that the Disney Company and the Baby Einstein Company are stepping up to the plate, I have mixed feelings about the measuring of I.Q.’s at such young ages.
When our oldest son was two-and-a-half-years of age the videos of choice were “Romper Room” and “Winnie-the-Pooh.”
One night I came home from work and found my son “reading.” I was shocked. I thought perhaps he had memorized the words since I had read the book to him so much. However, after trying a different book he didn’t see so much. I found he could read many words.
My wife and I took him to a child psychologist and had him tested for his I.Q. It was very high.
As a result of this we put him in a gifted program. He rebelled after just a couple of weeks.
We told the psychologist what we had done and she said “Pull him out.”
We learned that I.Q.s mean little at that age. Children typically aren’t motivated in a formal setting. They learn by interaction with parents and friends.