Investors.com, the online edition of Investor’s Business Daily (IBD), is the type of website that can attract sophisticated investors with a fierce loyalty. Focusing on exceptional stock analysis methodology, thorough data analysis and important financial news, Investors.com provides investors with the core value of the financial world without engaging into flashy design and unnecessary information. The first impression for non-investors is most likely a dull website. Yet, for investment aficionados, Investors.com is the place to be.
The homepage of Investors.com is simple and straightforward featuring top stories with highlighted links from Investing, Business, Economy, Technology, Management and Politics, the most popular articles, stock research tools, top-rated companies in the news, and an event calendar with the most important workshops, online events and meetups in the financial world. Offering exceptional charts and graphs, information about the sector leaders, which stocks are worth investing for under $10, views by fundamentals or by price & volume, analysis on options and ETFs and a list of 100 top-rated growth stocks in IBD’s database with top fundamentals (IBD 100), Investors.com wraps up the capital market quickly, efficiently and interactively.
Providing a variety of tools for investors to retrieve and display data, Investors.com is the perfect example of a publisher taking advantage of technological advancements to satisfy the audience information needs. The successful steps of IBD that was launched in 1984, built a publication with a paid circulation of 215,000 and 50,000 digital edition subscribers, which is highly respected in the financial world. In effect, Investors.com capitalizes on an immature niche in business publications. By observing the common characteristics of stocks with historically high performances, Investors.com addresses investors who are active and love to slice, display and download data.
From a technological perspective, Investors.com is a truly innovative website that promotes interactivity. The major points that put Investors.com right in front of the curve are its interactive stock screens and data selectors allowing the user to thoroughly search the database, the downloadable data that can be exported into Excel or other text formats for continued research, the financial dictionary, the financial rates and calculators, and the community building that is encouraged through online forums and real-world meetups. Community building is perhaps the most surprising section of Investors.com. Not only has it explicitly recognized the value of community with a ‘Community’ link on the navigation bar, but it also promotes a community building tool that one wouldn’t expect to see on an investment website.
Overall, Investors.com is a research tool that offers investors who like to play with data a lot of data. Using interactive functionality to manage its source information and targeting an audience of sophisticated rather than average investors, Investors.com creates many product alternatives for its customers and gains a competitive advantage over similar financial websites.
