Did someone say party?
Yes, they did!
And of course – welcome to the party!
And what kind of party is it? And where are we? We are in Athens, Alabama at the local Applebee’s block party. This Mardi Gras themed party (halfway to Mardi Gras celebration) was held recently on August 6th, from 7pm to midnight. Of course, the entire Applebee’s crew was already in the party mode.
One of my part time jobs right now is as a server at Applebee’s (I’m a writer and a college student the rest of the time). Recently, I found out to boost sales and invite more people to “fun”, was for all the Applebee’s in Alabama to hold an annual block party on the same day. Our theme – as you already know – was the Mardi Gras.
Over the course of several days, the crew decorated the place in green, purple, and yellow streamers, beads, banners, and much more. With the crew wearing special Mardi Gras work-shirts, beads, and masks (too much glitter!), we were ready to party.
With awesome offers, scrumptious limited-time foods, and delicious drinks with prices to drool over, the party was ready to begin.
Top everything off with free beer t-shirts, games, prizes, music (despite the fact the CD player wouldn’t work to play New Orleans music!), and by word-of-mouth party helpers, the fun and happy-go-lucky feelings were on the fly.
After decorating a box (well, sort of decorating) for a football game, and three, carefully chosen volunteers (myself included) wheeled around a cart to see if anyone could win a free dessert shooter or a discounted kids meal. Believe it or not, more kids won than the adults did. But don’t feel bad, for those that didn’t win, there was a complimentary set of beads to be handed over.
With hoola-hoop contests, free face painting for the kids, the children were zoned in for fun with happy parents not far behind.
And as for the party-of-the-party-type-of-people, for one night only, there were Italian sausages (tantalizing, but not for me), cheeseburgers and cheeseburger sliders at just $5. Top it with a one night only jello shooters. With bomb drinks and margarita specials all night long, who could resist?
In the end, did the parties help all the Applebee’s?
I think so.
Not only were many stores elated over extra revenue, but newfound customers (and old ones) left for home that night, happily full of drinks, food, extra calories, and plenty of fun.
SOURCES: ATHENS, ALABAMA APPLEBEE’S, ROBERT KIDD (GENERAL MGR OF ATHENS, APPLEBEE’S), ME, WORKERS, CUSTOMERS