Would you drink a drink with the unlikely name of “Purple”? What if you knew the drink was loaded with antioxidants to help protect your cells against damage? That’s precisely the idea behind the antioxidant drink Purple created by the Purple Beverage Company. This unique drink is an example of a functional food, one that goes beyond simply providing nutrition to offering disease protection. And the public is snatching up bottles of this unconventional beverage, not only for the unconventional taste but for the health benefits as well.
What is Purple Drink?
Purple is a beverage that contains the juice of seven of the highest antioxidant fruits in existence. From the more conventional blueberries, black cherry, purple plum, and cranberry to the trendier black currants, pomegranate, and acai ‘” Purple drink has it covered. These berries have some of the highest scores on the ORAC scale, a scale that measures the antioxidant capacity of a fruit or vegetable. In fact, the trendy acai berry has the highest antioxidant power of any berry known, six times greater than another darling of the antioxidant world, the blueberry. Purple provides a way to benefit from the antioxidants in each fruit in one purple drink.
What Are the Benefits of Purple Drink?
Because it contains the juice from some of the highest antioxidant fruits known, it should theoretically help to protect cells against free radical damage. Cells normally produce free radicals which can alter the genetic material, DNA, leading to disease causing mutations. Taking in high levels of antioxidants may help to prevent some of this damage while keeping the cells healthy. Since the juices are derived from each individual fruit, the drink should also contain other disease fighting phytochemicals. The Purple Beverage Company states that having the juice of these seven fruits together in one drink has synergistic effects, making the health benefits even greater.
What Are Purple Drink Ingredients?
The company lists the ingredients as being juices from these seven high antioxidant fruits ‘” blueberry, black cherry, purple plum, cranberry, black currant, pomegranate, and acai berry. It contains no added sugar.
How Does the Purple Drink Taste?
The drink has a somewhat overpowering taste and is decidedly sweet despite the fact that no sugar has been added. The sweetness comes from the natural sugars found in the fruits. Due to the strong taste, it may taste best diluted down with a small amount of water or used in a homemade smoothie.
The Purple Drink: Positives and Negatives
This drink is a good alternative to soft drinks and sodas if you don’t mind the $3.00 price tag. Keep in mind that some of the health claims made by companies that produce functional beverages have yet to be proven in human studies, although there does seem to be benefit to eating a diet high in antioxidant-rich fruits and vegetables.
It’s important to get a diversity of fruits and vegetables from a variety of sources for maximum health benefit and disease protection, so don’t count on this drink to be your only fruit and veggie source.
In addition, when you drink juice drinks you don’t get the benefits of the fiber found naturally in fruit. An alternative that’s healthier and cheaper may be to make a smoothie using some of these fruits so you also get the benefits of the fiber.
The bottom line? If you don’t have time to make your own fruit smoothie and don’t mind shelling out $3.00, give this drink a try.