Many stores say they have the lowest everyday prices. Which ones really do? I went to find out. I checked prices on the same eight breakfast foods at 10 different retailers to find out. Here’s the results.
Do you know where to find the lowest-priced breakfast foods for your family? I’m talking about items such as coffee, oatmeal, cereal and pop-tarts. You may think the cheapest prices will be at the grocery store. Our exclusive investigation will surprise you.
The stores that I visited were Hillers, Busch’s, Kroger, Meijer, CVS, RiteAid, Walgreen’s, Target, Kmart and Wal-Mart. I visited all the stores from June 7 – 11, 2009. All the prices that I compared were regular prices. I did not take sale prices or clearance prices into consideration.
If a store didn’t have the product I was comparing, you will notice a N/A in that column. It could also indicate the store didn’t have the size I was looking for. The store may have a smaller or larger sized item, but the price will be significantly different than the products I am comparing.
A lot has changed in a year when I last did this investigation at around the same time. Many of the products that I checked the prices on are now in smaller packages. Some of the packages are in larger quantities. Some of the prices have gone up while others have gone down.
The price of Folgers Classic Roast coffee has gone up significantly. In addition, the packaging was made smaller by six ounces. The three drug stores have kept the price the same or lowered it by a dollar. The discount retailers have all raised the price of the coffee. The cheapest store to buy Folgers Classic Roast coffee is Kroger at $7.44 per container. Wal-Mart was the cheapest last year but it raised the price to $8.12.
For example, the Wheaties cereal box was 18 oz. in 2007. Target was the cheapest store for Wheaties in 2007 with it priced at $3.24. This year, the package was made smaller to 15.6 oz. That is a decrease of 13 percent less cereal in the box. Meijer had the lowest price for Wheaties at $3.36 per box in 2008. This year, Wal-Mart is the cheapest at $3.48 per box.
The same thing happened to the Cheerios box. In 2007, it came in a 15 oz. box and Meijer had the lowest price at $2.59. In 2008, it was condensed to a 14 oz. box. Even though the package was made smaller, the price actually went up a few cents. The cheapest price was Wal-Mart with Cheerios at $2.78 per box in 2008. This year, the cheapest is Target at $2.79 per box.
The price of Raisin Bran cereal went up significantly in 2008. Most stores switched from a 25.5 oz. box in 2007 to a 20 oz. box this year. However, those stores that kept selling the same size box actually raised the price of the cereal by a few cents. In 2007, Wal-Mart sold the 25.5 oz. box for only $3.12. In 2008, the cheapest price for the same cereal box is tied at Kroger and Meijer at $3.89. This year, Wal-Mart has the cheapest price at $3.54 per box.
In 2007, the Quaker Oats original round oatmeal container was 16 oz. Target had the lowest price at the time at $1.94 per item. Last year, it was been changed to an 18 oz. canister. Wal-Mart has matched Target’s price from 2007 and sold it for $1.94 each in 2008. This year, Wal-Mart kept the same price at $1.94 per container.
The price of the Frosted Flakes 17 oz. box has remained the same. It is cheapest for the last three years at Target with a price of $2.64 per box.
The Pop Tarts 8-pack strawberry flavor has gone down by a few cents at Target. Wal-Mart had the lowest price in 2008 at $1.88 per box. Target was the lowest price in 2007 and lowered it again in 2009 to $1.52 per box.
The Quaker Oatmeal 10-pack flavor variety has actually dropped a few cents in its price. In 2007, Target was lowest with the oatmeal at $3.19 per unit. Last year, Wal-Mart has the lowest price at $3.12 per box. This year, Kroger has the lowest price at $2.25 per box. All other stores raised the price of the box by a few cents.
Hopefully, this report will influence your shopping decisions. If you are on a budget, now you know where to get the best deals on breakfast foods for your family. Even if you aren’t on a budget, this report should make you think twice about where to get the best value for your money.
This proves that the grocery store doesn’t always have the cheapest price on groceries. To summarize: Wal-Mart and Target both had the lowest price on three separate items while Kroger had the lowest price on two breakfast products.